Home > Resources > Infographics > Holiday Shopping Goes Social [Infographic]

Holiday Shopping Goes Social [Infographic]

December 19, 2014

Looking for last-minute holiday gift ideas? Chances are, you’re relying on social media to help you find the perfect gift.

CROWDTAP, The People-Powered Marketing Platform, surveyed 3,000+ U.S. adults in 2013 and 2014 to explore how their holiday shopping habits have evolved year-over-year. The key finding: Holiday shoppers are increasingly seeking out gift ideas on social –  and they’re relying less and less on traditional channels.

Nearly two-thirds of holiday shoppers say they use social to find gift inspiration (up 25% year-over-year), while those who say they lean on traditional media (like TV commercials and magazine ads) fell 22% from 2013. Shoppers say Facebook is the most influential platform when it comes to holiday purchases: 59% of consumers cited Facebook as having the most influence on their purchases in 2014 – up 51% year-over-year.
 Peer recommendations on social media continue to influence gift purcha

I'm For Real

Enter your details once to access all our information and resources

Spotlight

Corporate Visions

Corporate Visions is the leading marketing and sales messaging, content, and skills training company. Global B2B companies come to Corporate Visions when they want to: Make Value Situational by distinguishing between acquisition and expansion efforts Make Value Specific by tailoring conversations for the Customer Deciding Journey Make Value Systematic by aligning Marketing, Sales, and Customer Success to speak with one voice.

Other Infographics
news image

6 Social Media Predictions for 2020

Infographic | December 13, 2019

To make relevant predictions for the year ahead, it’s vital to first have an understanding of what’s been going on social media for the past couple of years. This includes the tests that have been carried out, the bans that have been introduced, the regulations that have been changed, etc. At my company, Awario, we're always watching closely, and for our 2020 trend predictions, we took a deeper look at both the trends that have been evolving for some time, along with more recent shifts.

Read More
news image

5 Channel Partner Marketing Best Practices

Infographic | March 9, 2022

High-growth brands are three times more likely to use marketing partnerships as part of their overall strategy than no-growth firms. (Source: Hinge High Growth Survey) Identify sales and profit by market segment, and product or service. Determine growth opportunities. Evaluate competitors’ marketing, websites, products and services.

Read More
news image

How to Pick the Right Website Color Scheme

Infographic | January 4, 2022

Color choices are crucial for a website, influencing everything from brand recognition to purchasing. So, how can you choose the right color scheme for your site? The piece also looks at why website colors are important and provides tips for how to choose among different colors. Check out the infographic.

Read More
news image

Advantages of Conversational Marketing in B2B

Infographic | January 7, 2022

Conversational marketing makes robust connections with customers through dialogue, such as live chat, voice assistants, chatbots, etc.

Read More
news image

The State of Creative Operations in 2021

Infographic | December 16, 2021

Two-thirds of creative teams say there has been an increase in their workloads in 2021 compared with their pre-pandemic workloads, according to recent research from Screendragon. The State of Creative Operations in 2021 report was based on data from a survey conducted among 100 professionals who manage or work for creative/marketing teams. Most (58%) respondents say their cre

Read More
news image

Benefits of Strategic Partnership

Infographic | February 21, 2022

57% of companies say that they use partnerships to acquire new customers. Every year, over 2,000 strategic alliances are formed, and their number grows by 15% each year.

Read More

6 Social Media Predictions for 2020

Infographic | December 13, 2019

To make relevant predictions for the year ahead, it’s vital to first have an understanding of what’s been going on social media for the past couple of years. This includes the tests that have been carried out, the bans that have been introduced, the regulations that have been changed, etc. At my company, Awario, we're always watching closely, and for our 2020 trend predictions, we took a deeper look at both the trends that have been evolving for some time, along with more recent shifts.

Read More

5 Channel Partner Marketing Best Practices

Infographic | March 9, 2022

High-growth brands are three times more likely to use marketing partnerships as part of their overall strategy than no-growth firms. (Source: Hinge High Growth Survey) Identify sales and profit by market segment, and product or service. Determine growth opportunities. Evaluate competitors’ marketing, websites, products and services.

Read More

How to Pick the Right Website Color Scheme

Infographic | January 4, 2022

Color choices are crucial for a website, influencing everything from brand recognition to purchasing. So, how can you choose the right color scheme for your site? The piece also looks at why website colors are important and provides tips for how to choose among different colors. Check out the infographic.

Read More

Advantages of Conversational Marketing in B2B

Infographic | January 7, 2022

Conversational marketing makes robust connections with customers through dialogue, such as live chat, voice assistants, chatbots, etc.

Read More

The State of Creative Operations in 2021

Infographic | December 16, 2021

Two-thirds of creative teams say there has been an increase in their workloads in 2021 compared with their pre-pandemic workloads, according to recent research from Screendragon.

The State of Creative Operations in 2021 report was based on data from a survey conducted among 100 professionals who manage or work for creative/marketing teams.

Most (58%) respondents say their cre

Read More

Benefits of Strategic Partnership

Infographic | February 21, 2022

57% of companies say that they use partnerships to
acquire new customers. 

Every year, over 2,000 strategic alliances are formed, and
their number grows by 15% each year. 

Read More
More Infographics

Spotlight

Corporate Visions

Corporate Visions is the leading marketing and sales messaging, content, and skills training company. Global B2B companies come to Corporate Visions when they want to: Make Value Situational by distinguishing between acquisition and expansion efforts Make Value Specific by tailoring conversations for the Customer Deciding Journey Make Value Systematic by aligning Marketing, Sales, and Customer Success to speak with one voice.

Events